2020, updated in 2024
Project type
App
My role
Research, Ideation, Information Architecture, Wireframing, Componentization, Prototyping
Duration
3 months
Release
Never launched, personal project
Context
In October 2020, I teamed up two UX designers coleagues to solve a challenge for a UX certification course.
I chose to join the group that would solve the challenge related to personal documentation in Brazil because I face related problems and it was the topic with the fewest students interested in solving.
Solution
Our solution was an app in which users can save their personal documents and generate QR codes to share them easily and safely.
The regionalized identification system in Brazil still leads to a decentralized approach, allowing individuals to possess multiple IDs, for example.
The use of physical documents is still in force in Brazil. According to Serasa Experian, the main coup attempts carried out in Brazil are based on the use of stolen or false IDs. With the loss of physical documents and other incidents, it is necessary to issue a duplicate.
The Brazilian government tries to estimulate document digitization through projects like DNI (National Identification Document), aiming to centralize citizens’ documents in a mobile app, including CPF and voter registration.
Despite some states adopting digital documents, citizens encounter challenges. Installing multiple apps for digital documentation is the current scenario.
Attacking the problem of decentralization in national documentation would be unrealistic, as it is a problem of gigantic complexity.
We chose to work on the problem of issuing duplicate documents. According to the General Institute of Expertise, Santa Catarina (a state in southern Brazil) annually issues 550,000 RGs and 70% are duplicates.
The reduction in the issuance of duplicates (whether motivated by loss, theft or loss of the physical ID document) is relevant because it avoids setbacks and costs for citizens and reduces the unnecessary use of government and natural resources.
We needed to find out more about people’s daily lives and behavior regarding documentation.
To guide our research plan, we gathered our assumptions about the subject in a CSD matrix.
Next, we needed to prioritize what we should investigate in our research.
Therefore, we selected the assumptions that had the greatest impact on the business if they were validated and that we had less knowledge or certainty about to be in our research.
For each hypothesis, we tried to create a question or set of questions that sought to investigate it. We were careful not to create biased questions, so we always based on people’s past or current behavior.
After creating the form, we disclosed it in groups related to the topic on Facebook and WhatsApp.
We collected 96 responses in two days.
We cross-referenced the questionnaire responses to extract information from the data using Data Studio and came to the following conclusions:
Invalidated. 63,5% of the people who usually present their documents still use physical documents.
Note: after the research, we identified that this question should ask about the knowledge of the possibility of having digital documents, not if the person uses digital documents.
Invalidated. Only 36,6% of people who use bank apps also use government apps for digital documents.
Validated. 72.7% of people age 49 and over do not use digital documentation apps. However, 45,5% think digital documents are as safe as physical documents.
Invalidated. 56,3% of people use their personal documents occasionally in an average week. Only 28,1% use it more than twice.
Invalidated. The use of physical documents is still the majority in all age groups surveyed.
Validated. Among the people who present and check documents, 68,2% have digital documents.
Note: after the research, we identified that this question should ask about the knowledge of the possibility of having digital documents, not if the person uses digital documents.
Validated. 83,3% claimed that checking digital documents is easier or as easy as checking physical documents.
We talked to 10 people from different profiles, in order to better understand their motivations behind their responses on the quantitative research and get more context.
We identified as users people aged 16 to 50, who seek practicality in carrying, presenting and sharing personal documents.
A common daily routine requires the use of several personal documents, such as:
According to our research:
Next, we generated solution ideas and used an Impact versus Effort matrix to analyze which idea would be more viable for the business and the user, with the intention of creating a MVP solution proposal to the problem.
Note: Since this is a course case study, we were lead to think of app solutions, although I undestand that if we were exploring the problem freely, the ideal solution could be something else.
We decided to proceed with a solution based on allowing access to personal documents digitally, with the registration of documents on the platform via QR code or through a manual registration of the document data.
After registration, the document data and its QR code are available on the platform for consultation, sharing and presentation to public servers and business establishments in general.
We opted for this alternative focused on the use of QR codes for a few reasons:
The option of integrating all documents into a single app through an integration API between existing government apps would require an advanced knowledge of technology and a complex initiative to encourage the various agencies to standardize data among themselves.
The option to register photos of documents on the platform and scan them via OCR (Optical Character Recognition) would involve a technology that we do not know in depth and which we consider less dynamic and attractive than the technology of QR codes.
We revisited everything that was discovered, making notes of the most important points that had stood out so far.
Each of us started to draw the app’s screens and shared with each other to unite the team’s ideas, transforming everything into a single consolidated sketch.
Drafts we made when designing the app.
We created our low fidelity prototype on paper, using Marvel app.
We did usability tests with 8 people to get feedback.
We asked people to imagine themselves in a scenario where they needed to schedule a very important medical appointment and needed to share their ID temporarily with the clinic.
This task made the users go through the whole flow, having to add a document to the app and share it with others.
In general, all users were able to simulate adding a new document to the application and sharing it. The tests were important to identify small points of friction in the navigation of the app.
we already had an idea of the user flow on the app.
But we still felt the need to visualize the whole app and it’s screens relationships, so we created a user flow.
That helped us defining what screens we needed to design.
The styles and components of the brand such as color palette, typography and buttons have been documented and designed to be scalable and reused, facilitating long-term implementation and management.
A concern we had was choosing elements and colors that present good contrast and readability, to contribute to the app’s accessibility.
Based on the user flow, wireframes and style guide, we started our hi-fiprototype.
In November 2023, I decided to redesign the screens to correct some structural, usability and design flaws.
I want to better connect our research findings to the solution itself, keeping in mind to:
DigiDoc’s prototype with some ongoing improvements.
With this project, we had the opportunity to learn, experiment and work together through the different phases that a new product can go through during its conception.
I updated the prototype to implement some improvements on the app’s UI in November 2023.
If we would continue this project, the next step would be to carry out another round of usability testing, now with the high-fidelity prototype.
A year after launch, we would have to verify if the emission of duplicates of ID documents in Santa Catarina actually decreased by 30%.
If I were working on this project currently, I would try to define metrics and indicators more directly related to the adoption and use of the product, rather than just having a goal that involves the external environment, which can be affected by countless variables.